what people will want
Prediction #9
3 refs
15. Mai 2018

Digital disruption in gastronomy has not even started

Retail, restaurant and hotel industry will morph. Start-ups move faster and understand the digital innovation. As a result, mobile first thinkers will continuously enter the traditional restaurant market.

Expanding digital services.

Trip Advisor has leaped beyond being a review site by including meal delivery services in an alliance with Grubhub. Airbnb now allows users to make restaurant reservations through its app and website. It’s powered by Resy and is currently available in 16 US cities.

Facial recognition edges into restaurants.

A KFC unit in China has a camera-embedded ordering kiosk that almost instantly recognizes your face, who you are, what you ordered last time and any other transactions you made at the shop. A burger joint in California lets you pay with your face via face recognition.

The death of cash.

First restaurants stopped accepting cash. This started a big discussion about pros and cons. Going cashless saves running to the bank for change. It avoids endless wallet counts at the end of the shift. You don´t have to worry about theft anymore. As a customer, ordering and payment gets faster.

 

Please see all references which support the prediction “Digital disruption in gastronomy has not even started” below.
Reference #1

Expanding Digital Services.

image via https://unsplash.com

Changes in platforms are fun to watch. Major players add new products claiming to make a customer’s life more convenient. This includes moving into foreign terrain and attacking other companies. Trip Advisor has leaped beyond being a review site by including meal delivery services in an alliance with Grubhub. Airbnb now allows users to make restaurant reservations through its app and website. It’s powered by Resy and is currently available in 16 US cities.

Reference #2

The death of cash.

image via https://unsplash.com

First restaurants stopped accepting cash. This started a big discussion about pros and cons. Going cashless saves running to the bank for change. It avoids endless wallet counts at the end of the shift. You don´t have to worry about theft anymore. As a customer, ordering and payment gets faster.

But going cashless will raise restaurants’ credit card expenses. The tipping policy will need to be taken care of, and customers will be divided into 2 groups: Who can afford a credit card and who is rather short?

Smartphones and QR codes have become the medium of exchange in China. You can scan the bar code of a dish with your phone, pay for it cashless, and have it delivered to your table. Allowing this new mean of payment will fire the discussion of big data. Probably some cities/countries will try banning the concept. Anyway this experiment in frictionless restaurant shopping will expand in 2018.

https://www.cnbc.com/2017/

http://www.scmp.com/business/

Reference #3

Facial recognition edges into restaurants

image via https://unsplash.com

A KFC unit in China has a camera-embedded ordering kiosk that almost instantly recognizes your face, who you are, what you ordered last time and any other transactions you made at the shop. A burger joint in California lets you pay with your face via face recognition.

Let´s think ahead. What if the camera recognizes a missing tooth? Immediate message send to the health insurance company? What’s your opinion on facial recognition?

https://www.theguardian.com/technology/

https://www.cnbc.com/2018/

https://www.forbes.com/sites/

stay tuned

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