We understand human expectations and create innovative gastronomy concepts that lead to enthusiasmbeyond is a Hamburg based conceptual and consulting service aiming at fulfilling future needs of restaurant companies. We create innovative gastronomy concepts. In a connected world we act internationally and adapt to foreign markets. We still love our German gastronomic heritage. Because of this we use the common German prefix "gastro" in the claim. For sure we know that this word has more meanings in English language. You will cope with it.
Our founderJan Scheidsteger. Imagine a former GM who opened his mind during a trip around the world. After that the journey just began. Jan is curious, appreciating and a passionate traveller. He likes to discover and dug deep if needed. In always dealing with humans he knows how to listen and watch carefully. He wants to understand before acting. Need some buzzwords to get to know him? Here we go: Entrepreneur. Chef. Bachelor of Arts. Quality Manager. QM Auditor. Certified Business Coach and NLP Practitioner. Design Thinking Master. Lecturer. Your gastro support?
Our visionWe want to develop new and successful gastronomy concepts and ideas. We want to help create a diversified restaurant industry. Our aim is to understand human expectations and to create concepts that lead to guest and staff enthusiasm. Individuality and system work together perfectly. We believe that corporate restaurant brands can be unique and enrich the market.
Our motivationWe love the ever changing branch and the vitality of the business. The mix between chaotic moments, human interaction, team spirit, improvising and planning is extraordinary and gives us energy. Getting guest feedback right away is the best feeling ever. No matter if they smile or shout at you.
Our methodsWe follow a 100% customer centered approach and we believe, that successful and innovative gastronomy concepts start with knowing the guest. To provide our holistic and outstanding service we follow these steps:
- Analyzing and understanding: market, competitor reports, target group personas
- Ideation and conceptual phase: design thinking and experimenting, agile process
- Testing and implementing: pilot projects, pre-opening and roll out
- Monitoring and optimizing: mystery checks, reviews