what people will want
Prediction #4
3 refs
6. November 2017

Trusted restauranteurs are in high demand

Industry has been lying and is still only working for own success. Nobody took care of customer for decades. It is time to get that trust back. This is the chance for upcoming restauranteurs: Being trustworthy. Do it with transparency, authentic service, information, listening to customers, and showing ethics.

Customers are seeking trustable brands that listen and react.

Major brands are often managed by numbers, there is no space for people. Additionally, big businesses are very slow in adopting new trends and therefore the gap is getting bigger between offer and demand. People are turning away. Of course, new small brands face a hard time gaining segments and market share but they will be followed, and hopefully will lead to mainstream changes.

The Rise of Food Transparency

A menu that lists all contained allergens and food additives is not enough. Who are your suppliers? How do they produce the food? It seems logical that we fear the competitors copying our idea if we provide too much information.

 

Please see all references which support the prediction “Trusted restauranteurs are in high demand” below.
Reference #1

Listen to your customer

image via unsplash

We grew up with some major brands that reign the food industry. McDonalds, Subway, Nestlé, Pepsi and Coca Cola and many others dominate the market. Until now. Especially young generations tend to mistrust those big players. They are too far from customer voice and seem to live in a secured castle. Even food scandals did not harm them much. Customers are seeking trustable brands that listen and react. Major brands are often managed by numbers only and key performance indicators are based on share value and profit. No space for people. No needs to listen to customers because the economical situation was great and seemed to stay like this. Additionally big businesses are very slow in adopting new trends and therefor the gap between offer and demand is getting bigger. People are turning away. Of course new small brands will have a hard time gaining segments and market share but they will be followed and hopefully in the end lead to mainstream changes.

http://www.businessinsider.de/subway-….
http://www.businessinsider.de/…

Reference #2

Believe in the good

beyond helps with designing and executing modern visions for successful gastronomy: keynotes - workshops - gastro-consulting

image via trustamsterdam.com

Give me something to believe in. Show me that you do more than offering food and drinks and service. You need to answer the why question. What is your mission, what do you want to achieve. It is the time of giving back.

http://trustamsterdam.org

Reference #3

The Rise of Food Transparency

beyond helps with designing and executing modern visions for successful gastronomy: keynotes - workshops - gastro-consulting

image via smartlabel.org

You want me to buy your product? Then you need to provide all the background information. I am looking for details no matter if I am sitting in a restaurant or doing the groceries. A menu that lists all contained allergens and food additives is not enough. Who are your suppliers? How do they produce the food? It seems logical that we fear the competitors copying our idea if we provide too much information. I reckon this is just a fear because there is so much more in a whole restaurant concept then a complete supply chain. The second link shows a Swiss meat product that can be traced back to the exact cattle.

http://www.smartlabel.org
https://alpenhirt.ch/product/bindenfleisch-150g

stay tuned

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