Industry has been lying and is still only working for own success. Nobody took care of customer for decades. It is time to get that trust back. This is the chance for upcoming restauranteurs: Being trustworthy. Do it with transparency, authentic service, information, listening to customers, and showing ethics.
Customers are seeking trustable brands that listen and react.
Major brands are often managed by numbers, there is no space for people. Additionally, big businesses are very slow in adopting new trends and therefore the gap is getting bigger between offer and demand. People are turning away. Of course, new small brands face a hard time gaining segments and market share but they will be followed, and hopefully will lead to mainstream changes.
The Rise of Food Transparency
A menu that lists all contained allergens and food additives is not enough. Who are your suppliers? How do they produce the food? It seems logical that we fear the competitors copying our idea if we provide too much information.