The world is frightening, so we move closer together. We want our fireplace back. Building communities is a great opportunity for restaurants to keep guests coming back. Whether online or offline: share your attitude and your philosophy and turn guests into followers. (Arrg! You don´t have a philosophy? Bad for you.)
“Hygge” leads to collective happiness.
The Danish created a term for coziness and the world goes crazy. Hygge. Our fast paced world lets humans seek for harmony, understanding, trust and appreciation. If you follow the “Hygge” you know how it is done. This is also the concept behind the term “3rd Place” which made Starbucks famous.
Floor staff. The unsung heroes of the bar.
Everybody is celebrating the bar tender, the rock star behind the bar. But restauranteurs should take more care of the ones who actually serve and interact with the guests. The floor staff is the link to your brand. They make sure that guests come back hence they build your community. Make sure that floor staff gets as many touch points with guests as possible. And coach them often. It will make the difference.