beyond is a Hamburg based conceptual and consulting service aiming at fulfilling future needs of restaurant companies. In a connected world we act internationally and adapt to foreign markets. We still love our German gastronomic heritage. Because of this we use the common German prefix "gastro" in the claim. For sure we know that this word has more meanings in English language. You will cope with it.
Imagine a former GM who opened his mind during a trip around the world. After that the journey just began. Jan is curious, appreciating and a passionate traveller. He likes to discover and dug deep if needed. In always dealing with humans he knows how to listen and watch carefully. He wants to understand before acting. Need some buzzwords to get to know him? Here we go:
Entrepreneur. Chef. Bachelor of Arts. Quality Manager. QM Auditor. Certified Business Coach and NLP Practitioner. Design Thinking Master. Lecturer. Your gastro support?
We want to develop new and successful ideas and concepts. We want to help create a diversified restaurant industry. Our aim is to understand human expectations and to create concepts that lead to guest and staff enthusiasm. Individuality and system work together perfectly. We believe that corporate restaurant brands can be unique and enrich the market.
We love the ever changing branch and the vitality of the business. The mix between chaotic moments, human interaction, team spirit, improvising and planning is extraordinary and gives us energy. Getting guest feedback right away is the best feeling ever. No matter if they smile or shout at you.
We follow a 100% customer centered approach and we believe, that successful concepts start with knowing the guest. To provide our holistic and outstanding service we follow these steps:
Analyzing and understanding: market, competitor reports, target group personas
Ideation and conceptual phase: design thinking and experimenting, agile process
Testing and implementing: pilot projects, pre-opening and roll out
Monitoring and optimizing: mystery checks, reviews